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Detached house with a workshop
Dubecký, Tomáš ; Jelínková, Barbora (referee) ; Jelínek, Petr (advisor)
The aim of the bachelor thesis is to design and elaboration a project documentation for a family house with an establishment (travel agency), which is located on plot no. 240 in Rosice near Brno. The family house is designed as a two storey with residential attic. The first floor is used for work and the second floor is used as a relax zone. At the northwest side of the family house is designed the establishment - travel agency. Entrance to the family house and establishment is situated at the northeast side of the object, where is also a garage. Before the entrance there are two parking place for customers. Residential part of the building is at the east and the southeast side of the object. Establishment – travel agency is oriented at the northwest side. The selected land for this building is flat, detached and located on plot no. 240 in Rosice near Brno. The entrance to the family house and establishment - travel agency is designed as a barrier free. The building will be based on concrete foundation strips made of C16/20 concrete. The perimeter walls on the first floor and the second floor are designed by Ytong load-bearing masonry. Ceiling structures are ceramic ceilings from the Porotherm system. The roof over family house is designed as a saddle roof and the roof over garage is designed as a counter roof. The building is insulated by Isover contact insulation system.
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Development of Business Activities of Tour Operator PUX TRAVEL
Bureš, Pavel ; Kameník, Karel (referee) ; Šimberová, Iveta (advisor)
The aim of this master's thesis is to propose a business activities development of tour operator Pux Travel. Master's thesis describes and evaluates current position of the company, analyses the external and internal environment of the company and summarizes the results in the SWOT analysis. Based on the results of the analysis, some business development suggestions have been proposed in order to improve company's competitive ability.
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Proposal of Marketing Strategy for Travel Agency
Lašáková, Petra ; Hladíková, Kateřina (referee) ; Šimberová, Iveta (advisor)
I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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Proposal of a Communication Mix in the Selected Company
Ocelková, Zuzana ; Navrátilová,, Ludmila (referee) ; Milichovský, František (advisor)
The thesis is focused on the analysis of communication mix of the product of selected company and the subsequent proposal for its improvement. The theoretical part mainly contains basic principles, important concepts and knowledge that relate to the communication mix, but also to current issues in tourism marketing. The theoretical part was the necessary starting point for processing the analytical part of this work. The last part of the thesis is created from analysis and it contains proposals for a new or improve existing communication mix of selected product of selected company.
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Communication Mix of Travel Agency
Zlámal, Tomáš ; Sedláček, Jan (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is focused on analysis of current state of travel agency´s communication mix, where on the basis of gained results from the analysis and with help of marketing research, which is conducted through a questionnaire survey, are suggested such recommendation, which will lead to improvement of current communication mix and subsequently to raise awareness about travel agency, bigger competitiveness and increasing of sales.
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Multifunctional house in Velké Opatovice
Dostál, Jan ; Semrád, Antonín (referee) ; Štěpánek, Ladislav (advisor)
This master's thesis addresses the processing of project documentation for construction of three storey, multifunctional house in Velké Opatovice. The building is designed on flat terrain, it is terrace graded to the east and south and has a warm flat roof. On the first floor there is a pharmacy, travel agency, textile shop and technical facilities of the building. On the second floor there is an office space for advertising and graphics company. The third floor is designed as a large-area apartment for a family of four.
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"Multifunctional House Na Skřivánku in Chotěboř"
Janáček, Jiří ; Procházka, Jiří (referee) ; Sobotka, Jindřich (advisor)
The main task of the diploma thesis is the elaboration of a project for the construction of a polyfunctional building Na Skřivánek in Chotěboř. The multifunctional house has one underground and 4 aboveground floors. On the underground floor there are premises serving as technical and storage facilities, on the ground floor there is designed two offices - general practitioner and pediatrician in the central part of the floor plan. In one of the outer tracts of the building there is a business area, designed for the operation of a travel agency. There is an apartment for barrier-free use on the ground floor. On the upper floors there is a total of 8 other apartment units ranging from 2 + kk to 2 atypical maisonettes in 3rd-4th floor. Each apartment unit, in addition to the barrier-free, is equipped with a balcony or terrace located on the south side. The basement part of the building is built of concrete slabs of lost formwork, the above-ground wall part of the Porotherm brick system is heat-insulated with a contact insulation system. Ceiling structures are made of pre-stressed Spiroll ceiling panels and filigree panels with superconducting. The roofing of the building is solved by a combination of a flat roof with a vegetation block with extensive green and saddle roofs with a continuous concealed dormer whose supporting function is provided by a wooden purlin roof truss.
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